Friday, October 16, 2009

TVS launches Apache RTR 160 FI, will launch four new bikes this fiscal


TVS Motor has launched a fuel-injected variant of its Apache motorcycle. Fitted with a 1600cc fuel-injected engine, the new Apache RTR 160 FI is priced at Rs 64,990 ex-showroom Delhi. ‘The fuel injection technology deployed in the RTR FI gives the motorcycle crisper throttle response and enhances its fuel efficiency,’ said HS Goindi, marketing head at TVS Motor Company.

The Chennai-based TVS Motor also has big plans for launching new bikes – the company intends to launch no less than four new bikes in the current fiscal. Some of TVS’ new bikes and scooters will be launched during the festive period in October this year, while the other will come in early next year.

TVS expects a 15-20% growth in sales during the current financial year – the company expects to sell around 15 lakh units in this period. In addition to the fuel-injected Apache RTR 160, TVS also intends to launch Apache variants with bigger engines (to take on bikes like the Bajaj Pulsar 180 and Pulsar 200), a new 125cc motorcycle and more powerful scooter variants.

Given the rising prices of petrol, TVS is also said to be working on CNG / LPG-powered bikes, though details on these are not available at the moment. The company is targeting a 40% increase in exports this year, with overseas sales increasing in the ASEAN region. TVS exports two-wheelers from its plant in Indonesia

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